Project title

Minimal helped Brand grow their business by 32% in 2013

Project Name/Artwork

A SCHOOL FOR THE WORLD

Project Overview

The current education model is broken. Family friendly, children, etc. Underrepresented.
In the beginning there was a plot of land. The story of the land and how it came into being is fascinating and rich. Through many caretakers from the first Indian tribes, different settlers and lastly to the Knight Webster family, its history lays the foundation of the school. The living, breathing influence of the land and its spirit is woven through the school's history. When a group of parents wanted a different type of education for their children, one that connected the land and at that time, rural family farm life to the daily lives of their children, Upland Hills School grew out of this inspiration and longing.

history

The current education model is broken. Family friendly, children, etc. Underrepresented.
In the beginning there was a plot of land. The story of the land and how it came into being is fascinating and rich. Through many caretakers from the first Indian tribes, different settlers and lastly to the Knight Webster family, its history lays the foundation of the school. The living, breathing influence of the land and its spirit is woven through the school's history. When a group of parents wanted a different type of education for their children, one that connected the land and at that time, rural family farm life to the daily lives of their children, Upland Hills School grew out of this inspiration and longing.

THE PRESENT

Located on 12 acres of woods and rolling meadows in Oxford, Michigan, Upland Hills School is surrounded by the acreage of Upland Hills Ecological Awareness Center, Upland Hills Farm and Bald Mountain Recreation Area. It is a place where children are honored as individuals, where each child's gifts and unique genius are acknowledged and developed and where teachers can fully express their gifts in a supportive and enlivening environment. 

OPPORTUNITY

The current education model is broken. Family friendly, children, etc. Underrepresented.
In the beginning there was a plot of land. The story of the land and how it came into being is fascinating and rich. Through many caretakers from the first Indian tribes, different settlers and lastly to the Knight Webster family, its history lays the foundation of the school. The living, breathing influence of the land and its spirit is woven through the school's history. When a group of parents wanted a different type of education for their children, one that connected the land and at that time, rural family farm life to the daily lives of their children, Upland Hills School grew out of this inspiration and longing.


history

The current education model is broken. Family friendly, children, etc. Underrepresented.
In the beginning there was a plot of land. The story of the land and how it came into being is fascinating and rich. Through many caretakers from the first Indian tribes, different settlers and lastly to the Knight Webster family, its history lays the foundation of the school. The living, breathing influence of the land and its spirit is woven through the school's history. When a group of parents wanted a different type of education for their children, one that connected the land and at that time, rural family farm life to the daily lives of their children, Upland Hills School grew out of this inspiration and longing.

the present

Located on 12 acres of woods and rolling meadows in Oxford, Michigan, Upland Hills School is surrounded by the acreage of Upland Hills Ecological Awareness Center, Upland Hills Farm and Bald Mountain Recreation Area. It is a place where children are honored as individuals, where each child's gifts and unique genius are acknowledged and developed and where teachers can fully express their gifts in a supportive and enlivening environment. 

Unique Competitive Advantage

01. WHY

Phil Moore’s experience ….focus on why your film or media project will stand apart from the competitors and has the best chance to make a profit. In short, How will you stand out from the pack when others don’t?

02. WHAT

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03. HOW

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MARKETING STRATEGY

01. WHY

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02. WHAT

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03. HOW

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DISTRIBUTION STRATEGY

01. WHY

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02. WHAT

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03. HOW

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COMPETITIVE ANALYSIS

01. WHY

Waiting for superman, biggest little farm If you’ve already done your full competitive analysis, show one or two profitable representative samples and then the aggregate on all of the 10-20 films you researched. Charts and tables are good here. This is something that even professionals who estimate ROIs don’t always follow. It’s always a red flag for investors when your examples are too old,Waiting for "Superman" is a 2010 American documentary film directed by Davis Guggenheim and produced by Lesley Chilcott.[2] The film criticizes the American public education system by following several students as they strive to be accepted into competitive charter schools such as KIPP LA Schools, Harlem Success Academy and Summit Preparatory Charter High School.

02. WHAT

The Biggest Little Farm is a 2018 American documentary film, directed by Emmy Award Winning director John Chester. The film profiles Chester and his wife Molly as they acquire and establish themselves on Apricot Lane Farms in Moorpark, California.

03. HOW

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FINANCIALS

Development

Above the line - producer, director, admin  (writer, administrative, producer) $25,000Pre-production $10,000principle photography $30,000post production $70,000marketing and distribution (or P&A) costs

Production

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Post-production

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CURRENT STATUS

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TEAM

01. WHY

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Akira CHan

Director, Igniting Impact 2019
Director, Black Star 2018
*Winner, Audience Choice Award, Illuminate Festival
Editor, The Miracle Morning 2019
Cinematography, Embrace 2016
Producer, Neurons to Nirvana 2013
Cinematography, Spark: A Burning Man Story 2013

03. HOW

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Summary/thank you

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